There will be P&G products all around NFL locker rooms, under the new multiyear contract signed by the Procter & Gamble Co. and National Football League.
Four of the P&G products will become “official products” of NFL locker rooms, and eight others will be allowed to use NFL logo in retail marketing. Besides, the deal will give P&G marketing rights for the Super Bowl, NFL.com online and the NFL Network on television. More details of the deal will not be available before an announcement set for later Wednesday at the Cincinnati Bengals’ training camp in Georgetown, Ky.
It is a win-win deal, really. As the world’s largest advertiser with some $8 billion in annual spending, P&G can expect the popular NFL to expand its marketing audience, while the NFL will also see increasing female fans drawn by P&G link.
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